frozen advantage social media toolkit

Social media provides a powerful opportunity to bring awareness to the Frozen Advantage.

AFFI invites its members, partners and the public to help share how frozen food helps reduce waste and to share your company’s commitment to reduce frozen’s environmental footprint. This toolkit includes social media messaging and imagery for Facebook, Twitter and LinkedIn.


To use weekly content for each social channel, copy and paste messaging below into your Facebook, Twitter or LinkedIn feed.

Accompany each message with our pre-designed social image.

Post your status update and encourage others to join in on the conversation.

Suggested Hashtags

Join in on the conversation by using these hashtags to support additional visibility with your social media messaging:

#FrozenAdvantage #FrozenFightsFoodWaste #FrozenFoods #FoodWasteSolution #FrozenFoodFacts #FrozenSustainability #SustainableSolutions

Best times to post for organic reach:


Wednesday or Thursday between 11 am – 12 pm


Wednesday or Friday between 8 am – 10 am


Wednesday or Thursday between 8 am – 10 am

Weekly Social Media Post Imagery

Click on an image to view full size. To download, right-click and select "save as".

Weekly Social Media Post Content